Project Overview

Introduction

The Reindeers Donation platform provides a flexible and intuitive way to support children in need, offering both financial contributions and gift selection options. The platform guides donors through a simple, step-by-step process, from choosing the type of donation to setting a budget. After completing the donation, users can track their gifts and receive messages from the children, creating a personal and transparent experience. Reindeers Donation not only makes giving easy but also builds a meaningful connection between donors and the children they help.

Problem

Donors often face challenges in choosing between financial donations and selecting the right gifts for children, while also wanting to track the impact of their contributions.

Solution

This donation platform allows donors to either give financial support or choose gifts for children. The process is easy and guided step-by-step, offering flexibility to personalize donations based on price or gift type. After donating, donors can track where their gifts go and receive heartfelt messages from the children they’ve helped.

My Responsibilities

• ‍Product design，
• UX research,
• Content development,
• Roadmap planning,
• System design
• Visual design.

FIRST STEP RESEARCH

Providing Targeted Donations for Children in Varied Circumstances

Our platform offers categories based on children’s specific needs, allowing donors to support targeted groups like those in rural areas, with health challenges, or requiring educational resources. According to research, here are the main categories:

• Geographical location
• Educational needs
• Health and wellbeing
• Family and living conditions
• Nutritional needs
• Emergency relief
• Extracurricular support

STRATEGIC OBJECTIVE

Balancing Client Expectations with User Insights

I conducted user research through interviews with 4-5 participants, asking a series of questions related to donations, such as their preferred donation methods. From these conversations, I gathered valuable user insights:

• Users prioritize knowing how their donations are used, and trust in the platform heavily influences their decision to donate;
• A clean and easy-to-use interface encourages users to donate.
• Most prefer a simple, guided donation process;

Therefore, I chose to explore various options for the client.

DESIGN CHALLENGE

Design Challenge: Donate Goods
Option 1

Strengthes

• Improved user control;
• Clear organization which is easy for decision-making;
• Sufficient information about donation;

Weaknesses

• Overwhelming options;
• Potential for misuse;
• Limited personal connection.

DESIGN CHALLENGE

Design Challenge: Donate Goods
Option 2

Strengthes

• Guided experience
• Reduced overwhelm of filters

Weaknesses

• Longer Process means tedious and slow
• Limited Flexibility

USER TESTING

Which Option Makes More Sense?

I conducted a usability test with 8 participants to determine which donation selection method they found easier—browsing through a list with narrowing options or following a step-by-step guide.

The results showed that 62.5% of participants preferred the guided steps approach, while 37.5% leaned towards browsing with options. This feedback helps me refine the user experience and align it with donor preferences.

SELECTED DESIGN

User Research-Backed Proposal for the Client:
Donate Money

• Simple Donation Flow: The page offers a clear and easy way for donors to select a donation amount and frequency.
• Impactful Messaging to Encourage Donors: The message reinforces the positive impact of donations on children’s lives, encouraging contributions.

USER FLOW

A Seamless Guided Experience for Donors

TAKEAWAYS

Feedbacks From the Client

Stakeholders provided some advice and raised a few questions:

• “Can we highlight the emotional connection between donors and children earlier in the description? The ability to track donations and receive messages seems like a key selling point.”
• “How does the platform encourage donors to return and give again?”
• “It would be helpful to include a stronger call to action. How do we encourage donors to start the process, and what sets this apart from other donation platforms?”
• “How does the platform handle large volumes of donations?“

In this project, I learned the importance of truly understanding user preferences while aligning them with the client’s initial goals and expectations. Moving forward, I plan to focus on enhancing emotional engagement, refining donor interactions, and ensuring the platform can scale effectively. I believe these key areas will guide the future development of the platform to improve overall user experience.